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2 min read
Anatomy of a Trend: Y2K
The pandemic has steered us into uncharted territory, changing our present lives and future plans. During uncertain times, consumers...
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1 min read
What magazine editors are looking for in November
November might seem like an unlikely time to think about Earth Day and getting your products in magazines, but did you know that magazine...
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4 min read
5 SEO TIPS FOR FASHION BRANDS
Your online presence–and your search engine ranking–is a critical part of making it possible for interested clients to find your brand....
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5 min read
What Should a Press Kit Contain?
When it comes to getting coverage, PR specialists (or amateurs) should take no chances. Since most stories require a bit of advanced...
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4 min read
7 VISUAL BRANDING TIPS FOR FASHION ENTREPRENEURS
You have your fashion business up and running, but you need help with visual branding. We get that. That’s why we’re here to help you. We...
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3 min read
Frank Ocean Just Launched a Handmade Jewelry Brand
After a long break from the spotlight, Frank Ocean has finally returned to announce the launch of ‘homer’, his own independent luxury...
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3 min read
Target Introduces The Fall Designer Collection Featuring Four Rising Forces in Fashion
"For the past 20 years, our guests have continued to express excitement when we introduce them to new and emerging designers from across...
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3 min read
ABC Carpet & Home is scrambling to stave off bankruptcy according to sources
S wanky furniture retailer ABC Carpet & Home is scrambling to stave off bankruptcy in the wake of the pandemic. The 125-year-old outlet —...
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4 min read
How to Create an Image Template for Your eCommerce Store in Adobe Photoshop
What’s the point of having awesome product images if they don’t look great on your eCommerce store? For consistent product images, you...
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3 min read
The Perfect Size: How to Optimize Product Images for the Zoom Function
Your customers love the zoom function — they get a closer look at how great your products are! Providing such a close up suggests you are...
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5 min read
How to Write Product Descriptions that Sell
Hi there, In this week's blog, I want to share with you how to write amazing product descriptions. Product descriptions are the bread and...
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2 min read
Informa Markets Fashion event highlights inclusion
Informa Markets Fashion has selected participants for its incubator programme that include an accessories brand focused on creating...
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4 min read
How to Write a Press Release for Your Small Business
The press release has been a mainstay of public relations since its inception decades ago. And while it may seem a bit old-school to...
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2 min read
Color Theory - A Spectrum of triggers for Content Marketing
When starting out on the digital marketing route a lot of factors are kept in focus, and color perception is definitely not number one on...
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3 min read
How to Finish a Project Once You've Started It
There are countless reasons why people start projects but never finish them, and, contrary to popular belief, many of them have nothing...
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1 min read
Happy New Year! Now Say 'Rabbit, Rabbit' For Good Luck!
According to the superstition, uttering the words "Rabbit rabbit!" on the first of the month will make you lucky for the rest of it. For...
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1 min read
ESSENTIAL PUNK CHRISTMAS SONGS TO ADD TO YOUR HOLIDAY PLAYLIST
And now for something completely different... Christmas is quite possibly the most musically controversial holiday of the year. Not...
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4 min read
HOW TO WRITE A FASHION PRESS RELEASE
Launching a new fashion line is both exciting and nerve-wracking. You know your fashions are spot-on, but you’re not sure how to let...
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3 min read
10 Social Media Marketing Hacks For Small Business Owners
Every business owner will tell you that the right branding and marketing strategy makes a major difference. But the luxury of big...
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3 min read
Tips on Creating a Business Budget for 2021
For any business, small or large, getting your budget right can be the thin line between success and failure. We've worked with many...
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