Your brand personality is your point of view and your beliefs as a brand. It encompasses your values, your voice, and your tone. When you have defined your brand personality, you will use it in every aspect of your communications strategy - your website copy, your images, your social media posts, your press pitching, and your retailer pitching.  
 
This workbook will ask you some tough and some silly questions about your brand so that you can create a cohesive and in-depth profile. 
 
Creating a brand profile takes some time and patience but don't stress out about it! This is a fun process that you should be enjoying as you set your goals and build your business.